Strata and property-manager marketing for Burnaby's towers and complexes

How strata buyers decide

A strata buyer is managing risk on behalf of many owners. A council member who hires a vendor who floods three suites hears about it at every meeting for a year. So the questions are about safety and reliability before price:

• Will you show up when you said, and send someone who knows the building?
• Are you insured, registered with WorkSafeBC and properly licensed for the work?
• Will your invoices be clear enough to approve without a phone call?
• Can you handle common property as well as individual suites?

Your marketing has to answer those questions before a manager asks them.

Who this service suits

It fits Burnaby businesses whose work naturally repeats across units or common areas:

• plumbing, drain and water-heater service;
• electrical, lighting and EV-charger work;
• painting, flooring, drywall and suite turnover renovation;
• window, gutter, pressure-washing and janitorial services;
• pest control, landscaping and snow clearing for townhouse complexes;
• locksmiths, intercom and access-control installers.

For gas, electrical or other regulated work, managers may also check that you hold the licence that applies. Technical Safety BC explains which work it oversees; we link to it, and you confirm your own obligations.

What's included

1. A vendor pack. A tidy PDF and web page with your services, response times, insurance and WorkSafeBC details, licence numbers where relevant, rate structure and a named contact.
2. A manager page on your website. Written for councils and managers, not homeowners, with clear next steps by call, text or email.
3. A target list. Management companies and self-managed complexes in the Burnaby areas you serve, built from public sources.
4. Outreach material. A short introduction, a follow-up sequence and a one-page summary a council member can forward. Templates use placeholders, such as [Building name] and [Manager name], for you to personalise.
5. Proof that travels. A process for collecting job notes and photos (with permission) from completed building work, so each job helps win the next.
6. Search visibility for manager searches, such as "strata plumber Burnaby", through your site and local SEO.

Timeline

How we measure results

We track the number of managers and councils reached, replies, site visits or trial jobs, approved-vendor listings, and revenue from building work compared with one-off suite calls. Building work moves slowly, so we report quarterly trends rather than weekly swings.

Mistakes to avoid

• Treating a manager like a homeowner. A coupon or "limited-time offer" signals the wrong thing; reliability is the offer.
• Missing paperwork. An expired insurance certificate can end the conversation.
• Sending a different technician every visit. Caretakers value someone who already knows the mechanical room.
• Mass-messaging managers. Canada's anti-spam law applies to commercial messages. Keep outreach personal, relevant and easy to opt out of, and confirm your own obligations.
• Giving up after one reply. Many contracts come from the third or fourth contact, months after the first.

Where to go next

The strata guide walks through building a vendor pack step by step. If towers are only part of your market, combine this with Google Ads for residential calls. Plan costs are on the pricing page.

We market service businesses; we don't do the trade work ourselves. To ask whether strata work suits your business, call, text or email.