Practical marketing guides for Burnaby business owners

Planning a service area across Burnaby and its neighbours

How to plan a service area across Burnaby and its neighbours shows how to draw your area from evidence rather than a radius.

You'll learn how to sort a year of jobs by area, value and profit; how to measure real drive times at the hours your crew travels; and how to split your map into core, secondary and excluded rings. The guide then shows how to make your Google Business Profile, ad targeting and website all describe the same area, so you stop paying for clicks from places you can't serve well.

Read it if: your ads reach people across Metro Vancouver, your profile lists dozens of cities, or you're not sure whether to target Vancouver, New Westminster or the Tri-Cities.

Winning strata and property-manager work

How to win strata and property-manager work in Burnaby explains how to become a vendor that councils and managers call first.

It covers the three people involved in a building decision (manager, council and caretaker), what goes into a vendor pack, how to write a page for managers, how to build a target list from public information, and when to follow up. It also covers Canada's anti-spam rules for outreach and how to turn a small trial job into a place on the vendor list.

Read it if: you get one-off suite calls in Metrotown or Brentwood towers but never the building contract, or you serve townhouse complexes and want recurring work.

Multilingual marketing: choosing and testing a second language

Multilingual marketing in Burnaby helps you decide whether a second language is worth it, and how to test one without wasting money.

It starts with your own call records and staff languages, then looks at Census figures for Burnaby. It explains the difference between Mandarin and Cantonese and between Simplified and Traditional characters, how to write pages that read naturally, how to run separate ad groups, and how to judge a two-to-three-month test.

Read it if: customers already ask for staff who speak their language, or competitors advertise in Chinese or Korean and you don't.

How to use these guides

Start with the service-area guide. Almost every other decision, from ad budgets to which language to test, depends on knowing which parts of Burnaby you want to win.

Then pick whichever of the other two matches your biggest opportunity. Each guide links to the matching service page, so you can see how we'd approach the same work:

• Local SEO and Google Ads for service-area work.
• Strata and property-manager marketing for building contracts.
• Multilingual campaigns for second-language customers.

What the guides don't cover

They don't give legal, licensing or code-compliance advice. Where a regulator such as WorkSafeBC or Technical Safety BC is relevant, the guides link to it, and you should confirm your own obligations directly.

A note on sources and honesty

Where a guide uses a statistic or a platform rule, it links to the official source and lists it with a date. Census figures come from Statistics Canada; local planning terms come from the City of Burnaby; search and advertising rules come from Google's own help pages. If we couldn't verify something, we left it out.

The examples and worked numbers are illustrations. Use your own figures, and treat any table as a template, not a forecast.

We're a marketing and consulting service, not a contractor. If you'd like help applying any guide to your business, call, text or email, or see what our plans cost.