A website for a Burnaby service business has one job: turn the person who just found you into a call, text or email. Design matters only as far as it helps that. Speed on a phone, proof that you've worked in buildings like theirs and an obvious way to reach you matter much more.
What a good Burnaby service website does
It answers the three questions every visitor has, within a few seconds:
- Do you do what I need? Clear service names, in plain words, with a page for each main service.
- Do you work where I am? A truthful list of the Burnaby areas and neighbouring cities you cover, grouped sensibly, not a wall of place names.
- Can I trust you? Real photos of your work, your licence and insurance details where relevant, and reviews from real customers on your Google profile.
Then it makes the next step easy: buttons to call, text or email, visible on every page and fixed to the bottom of the screen on phones.
Who it's for
- Trades and home-service firms whose current site is slow, dated or impossible to update.
- Businesses that moved into Burnaby or expanded their service area and need pages that match.
- Firms adding strata work or a second language, which need dedicated pages.
- Owners who don't control their own domain or hosting and want that fixed.
What's included
- Plan first: pages agreed from your services, areas and buyer types before any design work.
- Service pages: one per main service, written for customers, with typical jobs, what affects price, and how to reach you.
- Area pages that carry weight: a small number of pages for the town centres or clusters you really serve, each with genuine local work. Google's guidance on people-first content is the standard we write to.
- Proof: project photos (yours, not stock), short job notes and links to your Google reviews.
- Speed: lightweight pages that load quickly on a phone over mobile data.
- Tracking: call, text and email clicks recorded, so you know which pages produce enquiries.
- Ownership: domain, hosting and content in your name.
Timeline
| Period | What happens |
|---|---|
| Weeks 1–2 | Audit, page plan and content outline agreed |
| Weeks 2–5 | Copy written, photos gathered, design built |
| Weeks 5–7 | Review, corrections, speed and tracking checks |
| Launch and after | Redirects from old pages, then monthly improvements |
Timing depends most on how quickly photos, job details and approvals come back.
How results are measured
We compare before and after: share of visitors who call, text or email; enquiries by page; load speed on mobile; and, with local SEO, visits from organic search. If a page attracts visits but no enquiries, we rewrite it.
Mistakes to avoid
- Stock photos of smiling crews. Customers can tell. Your own photos, even imperfect ones, build more trust.
- Heavy sliders and video headers that slow the page on a phone.
- Hiding the phone number in a menu or at the bottom.
- A single "areas served" page listing every neighbourhood in Metro Vancouver.
- Letting a vendor own your domain. If they hold it, they hold your business.
- Writing for search engines instead of people. Repeating "Burnaby plumber" in every sentence reads badly and doesn't help.
A quick self-check for your current site
Open your website on your phone, on mobile data, and time how long the home page takes to become usable. Then ask a friend who doesn't know your business three questions after ten seconds on the page: what do you do, where do you work, and how would they contact you? If they hesitate on any of the three, the site is costing you enquiries, and fixing it will make every other channel cheaper.
Where websites fit in
A site is the base the other services stand on. Google Ads send visitors to it, local SEO depends on it, and the services hub explains how they connect. Plan options, including website discounts on higher tiers, are on the pricing page.
We build marketing websites for service businesses; we don't do the trade work. To ask for a quick audit of your current site, call, text or email.
Frequently asked questions
Do I need a new website or can you fix mine?
We audit first. If your current site is fast, works on phones and you control it, we usually improve it. If it's slow, locked to a vendor or impossible to edit, a rebuild often costs less over time.
Who owns the website?
You do: the domain, the content and the hosting account. We set things up in your name so you can leave at any time with everything.
Why no contact form?
Many service customers prefer to call or text, and forms add friction and spam. We put call, text and email buttons on every page so customers pick the way they like.
How long does a website take?
A focused service site usually takes several weeks from agreed plan to launch, depending on how quickly photos, job details and approvals arrive.